TikTok Targeted Ads: Who’s Your Perfect Customer?
Pt. 2of our Audience-Targeting Series
What's The Difference Between TikTok's Behavior vs. Interest Targeting?
Interest Targeting You target people based on what they like — their long-term preferences.
Think Topics they frequently engage with ex.fitness, fashion, anime
Behavior Targeting You target people based on what they just did — their recent actions & behaviors
Think People who watched a product demo, clicked Shop Now, or liked a video in the past 7 days.
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Anthony Jones
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