TikTok Targeted Ads: Who’s Your Perfect Customer?
Pt. 2of our Audience-Targeting Series

What's The Difference Between TikTok's Behavior vs. Interest Targeting?

Interest Targeting You target people based on what they like — their long-term preferences.

Think Topics they frequently engage with ex.fitness, fashion, anime


Behavior Targeting You target people based on what they just did — their recent actions & behaviors

Think People who watched a product demo, clicked Shop Now, or liked a video in the past 7 days.